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About Us

Established in 1990 The Carpenters Daughter has grown from humble beginnings to become a destination curve fashion store based out of Auckland, New Zealand.
Our philosophy is to celebrate the curves of women’s bodies, accentuate the positive, and empower curvy women to hold their heads proudly and feel worthy of fashion.
Founder Caroline Marr is The Carpenters Daughter and continues to lead the Company as Creative Director. Alongside her own label, TCD, Caroline also features handpicked styles from other NZ made designer labels LALA, Sabatini, Euphoria, Jason Lingard, Juna and Minx.  
In September 09, The Carpenters Daughter lead the way for change in the NZ Fashion industry by being the first ever plus-size label invited to show at New Zealand Fashion Week.
In 2020, The Carpenters Daughter bring the show to you. Well, sort of anyway... With many customers living in far-flung places and unable to visit the store, Caroline began filming short videos for customers who wanted to see a garments movement and styling. The videos proved a hit and have now become a vital part of the TCD online shopping experience.
Caroline can often be found in her Auckland store styling clients, designing, gardening or cooking up something scrumptious.